We’re all feeling the weight of spending too much time at home by now.

For many of us, working from home felt like a dream when companies switched to remote in early 2020. We were finally able to work in pajamas, skip the daily commute, and avoid awkward interactions with coworkers at the coffee machine.

In the months that followed, however, many of us began to miss the office life a bit. Getting dressed in something other than sweatpants in the morning, traveling to the office, seeing humans every day. Ya know, the little things.

As a full-time freelancer, I…


How to optimize your website for Google search, conduct keyword research, find engaging topics to write about, and various other SEO techniques

Computer with a rising graph displayed on the screen
Computer with a rising graph displayed on the screen
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If you are a business owner, or if you work for a business, you are well aware that the ultimate purpose of any website is to attract customers. After all, what’s the point of having a website if no one is looking at it?

Filling pages with carefully researched keywords is one of the most effective methods to attract users to a website and a critical component of any SEO strategy.

Let me be clear about the content I include below: optimizing a website for Google search takes time and consistency. It is impossible to see explosive growth after only…


The items you need to get through a pandemic are closer than you think

Shortly after the United States declared a national state of emergency amid the COVID-19 pandemic, I — like many Americans — scrambled to the grocery store in preparation to self-isolate for the next 14 days.

As I walked down the alarming number of empty aisles, I felt a tightening in my chest. Could the grocery store really be completely out of cold medicine and thermometers? What if I contract coronavirus in the next few weeks and can’t come back to the store? How will I know if my temperature is too high? How will I manage the symptoms without medication?


Top 7 recommendations on how to prepare for a career as a full-time freelancer

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Taking the leap from part-time to full-time freelancing is one of the most exciting (yet terrifying) life choices I have ever made. Although I wouldn’t trade that decision for the world, there are several steps I took (and other steps I should have taken) to prepare for that monumental day.

Here are the steps I advise taking before becoming a full-time freelancer:

Recommendation #1: Have 5 or 6 Steady Clients

If you are considering full-time freelancing, chances are you have been freelancing part-time for several months (or years). I strongly recommend only taking the leap into full-time freelancing after you have secured 5–6 (or more) part-time clients. If…


Five ways to feel less isolated in your freelance journey

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Here’s what they don’t tell you when you decide to become a freelancer: it can be incredibly lonely. Whether you’re a writer, designer, photographer, etc., the work most freelancers do requires tremendous concentration. As a result, our work can also be very isolating.

Towards the end of 2019, I started to feel extremely isolated, despite living in New York City. All of my friends work 9-to-5 jobs and, at the time, I wasn’t connected to many freelancers.

So, I decided to do something about it.

I followed the steps below and, in only two short months, have felt much more…


Whether you’re a seasoned writer or new to the industry, this process will help refine your pitch

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If you’re reading this, you are most likely preparing to embark on the journey of full or part-time freelance writing. Or, perhaps you have been writing for several years and are trying to shift your focus and write for a different industry. This article will help clarify that all-too-frequent conundrum: how do I find clients if I don’t have any writing samples in a particular industry? Or what if I don’t have any writing samples at all?

Here’s how to do that:

Step #1: Determine Your Industry

Start with determining the industry you want to write for. Don’t only limit yourself to the industry you…


Without spending money on e-books, marketing, and courses

Photo by Samuel Clara on Unsplash

When I made the choice to quit my real estate career and pursue freelance writing full-time, I — like many — knew that I had to scale very quickly. I also knew that I didn’t have time to take courses, nor did I have the funds to pour into marketing.

Here’s what I did instead:

1. From my very first month as a freelance writer, I never accepted anything that paid less than $.10 per word

Let me be clear: I do not advocate that writers write for as little as $.10 per word, but I know that new writers need to start somewhere. I also know it can be challenging to find clients willing to pay more than $.10 per…


Rank higher in Google and optimize your content for search

Photo by Austin Distel on Unsplash

If you are a business owner, or if you work for a business, you are well aware that the ultimate purpose of any website is to attract customers. After all, what’s the point of having a website if no one is looking at it?

Filling pages with carefully researched keywords is one of the most effective methods to attract users to a website and a critical component of any SEO strategy.

What is keyword research?

Keyword research involves finding popular words, phrases, or questions that users frequently search in Google. This helps business owners and writers understand what prospective clients are looking for, helping…


How I secured ~30 recurring clients my first year as a freelancer and spent $0 on marketing

Photo by Kobu Agency on Unsplash

Finding and retaining clients is the single most important aspect of being a freelancer and business owner. With the wide array of sites promising to connect freelancers to clients (typically for “one small monthly fee”), it can be overwhelming to hone in on which sites actually work, and which ones will be a complete waste of time.

Here are the strategies I used to attract 27 clients in less than a year, most of which send recurring work, and spent $0 on marketing my company:

Upwork — 11 Clients

Say what you will about Upwork, I personally find it to be the best platform for finding clients.

Here’s what’s great about it: after you have used the platform consistently, they will promote your profile to clients looking for freelancers. I have never…


Our mobile phones are, without a doubt, the most time-consuming items in our home. With Instagram, Facebook, Snapchat, Twitter, and countless other addicting apps, it can be extremely distracting to have your phone within arm’s reach. If you are focusing on a project or in the middle of a conversation and your phone lights up, you will immediately lose your train of thought and feel compelled to respond to whoever it is that is sending a message.

According to a remarkable study by The Journal of the Association of Consumer Research, if your phone is within eyesight, it will reduce…

Amanda Sapio

Freelance marketing consultant & founder of AmandaSapio.com

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